eCommerce & Business - The 2020 Perspective

When you consider eCommerce what is the primary picture that springs to your mind? A consumer loading his/her handcart online? Often people assume that eCommerce is restricted to consumers’ shopping online. While it is true that the public face of  eCommerce is online shopping, it is far-reaching implications beyond that.

Ecommerce and therefore the never-ending array of virtual companies are today challenging long-accepted economic practices and creating hyper-competition like never before. While globalization and therefore the internet opens to the current market situation for you to succeed, it brings you a hoard of competitors who are all waiting to steal your market share.

It is expected that  eCommerce will become the most important retail channel within the world by 2021, beating sales of supermarkets, grocery stores, clothes shops, and footwear. Experts believe that  eCommerce will respond alone to 14% of the world’s retail.

Consumer awareness of the environmental and ethical footprint of their purchases is on the increase, including digital purchases and therefore the “real or hidden” impacts and price of  eCommerce – and consumerism generally. From sustainability to excessive packaging, consumers are rewarding merchants who resonate with their value system. Brands and merchants, big and little are using digital to appeal to consumers’ values – and consumers are increasingly guided by their values and ethics when making purchasing decisions.

Generous return policies have long been indulged to increase conversions by reducing consumer uncertainty. But there are dangerous side effects to  eCommerce growth, free shipping, and free returns: the value of managing returns. 44% of shops say margins are strongly impacted by returns handling and packaging.


 “It’s a Site, it’s an App – no, it’s BOTH!”

Progressive Web Applications (PWAs) are changing how  eCommerce and mobile coexist. Brands and retailers will begin moving from sites and apps to a replacement standard; the Progressive Web App – a hybrid between sites and apps which combine the upsides of every and does away with the restrictions. You can think of it as a website developed using web technology but feels like an app since you can add it to your home screen, receive push notifications and even work on it offline. Web technology like HTML, CSS, and JavaScript is used to build PWA with a feel and functionality that rivals an actual native app. Websites like Pinterest, Trivago and Forbes have switched their interface to a PWA.

PWA Features:

- Load 2 to 10 times faster than mobile sites

- Have offline capability

- Can be added to a home screen without ever requiring updating

- Allow push notifications



PWAs create fast-loading, compelling mobile experiences, almost like what brands and retailers achieve with a native app—while also being discoverable and accessible to everyone via the mobile web. No got to market your app; your mobile site is an app. PWA works by transferring the workload to the device, rather than counting on the online server for each page, layout, click and image, creating a typical experience, no matter browser, device type and connection.

 eCommerce is here to stay. There’s no use denying the apparent. And, the threat from  eCommerce applies to all or any – from tiny start-ups to large corporations. simply because a corporation is an industry leader today, there’s no guarantee that it might retain its competitive edge tomorrow. The rise of  eCommerce impacts retailers on a variety of issues, from investments to organization and store planning. Retailers got to be prepared for a way quickly that channel will become a big part of their sales. Being a digital marketing agency, we at Tech Faktory, advise our readers to follow these measures and sustain your business through this pandemic by indulging more in  eCommerce activities.

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