5 Marketing Tools To Step Up Your Email Marketing Game
With all the modern changes in digital marketing that have led the sector to grow at a tremendous pace, one thing that has remained constant and has become standard is email marketing. It is estimated that email marketing remains the top channel for marketers as 87% of B2B marketers and 77% of B2C marketers extensively use it to cultivate and engage with their audience.
Although being an impressive marketing channel with good leads and returns, marketers often complain that the tasks are time-consuming and hefty to deal with. However, with the right tools, email marketing can efficiently deliver great results
Tech Faktory compiles a list of top 5 email marketing tools that can step up your email marketing game.
Sendinblue is one of the marketing communication platforms that offer both the core services of email marketing tools and the requisite extra functions like customer relationship management and landing page creation.
The tool has over 70 design templates which are responsive and offer preview features. Apart from being easy to use, Sendinblue is preset with basic to advanced functions.
Post the designing of the email, features like A/B testing and segmented recipient lists enable the marketers to optimize their campaigns with best possible targeting.
SendPulse attempts to bring multiple marketing tools to empower businesses in an attempt to bring in more leads. The tool offers multiple communication channels to engage with the customers within a single platform that includes email, SMS, web push, Viber, and chatbots for Facebook and Telegram.
With a plethora of professionally-designed email templates, marketers can set up customized emails that can be sent automatically out at the chosen time based on user behaviour, event trigger and other variables.
SendPulse also offers a subscriber rating feature which is a unique way to identify your most valuable subscribers and to analyze the open and click rates along with the read and unread rate of each subscriber.
With offices in Brazil, Mexico, Ukraine, Russia, Belarus, and Nigeria, the team of SendPulse supports English, Portuguese, Spanish, Russian, and Ukrainian and is available 24/7.
Mailjet is renowned for its real-time collaboration feature which enables seamless incorporation of team members to a campaign. Mailjet mentions on their website that “today’s best teams thrive on collaboration, which is why our technology brings Marketers and Developers together on one platform to accelerate their business growth with email.”
The tool also offers a feature of adding content to create personalized emails for each recipient. Marketers can also choose to integrate the platform into their CRM to effectively manage their mailing list through a single dashboard.
Packed with elaborate features like integration, automation, segmentation along with the regular templates that are responsive, EmailOctopus runs on the Amazon SES infrastructure. The tool can also be linked with third-party apps like MailOptin, WordPress and Zapie making it easy to exchange customer data between different tools.
Marketers are offered to send out unlimited emails from as many email addresses as their requirements. Therefore, the tool becomes especially in popularity with small scale agencies or entrepreneurs
One of the leaders in the email marketing industry, Mailchimp has gathered a reputation and a niche audience for itself. The tool mentions on its website that “With Mailchimp, you can promote your business across email, social, landing pages, shoppable landing pages, postcards, and more — all from a single platform.”
With Mailchimp’s smart recommendations feature, it becomes a seamless process for marketers as valuable audience insights are provided to optimize their marketing efforts.