LEAD MANAGEMENT & AUTOMATION

With Lead Management, you can focus on the sales-ready leads thereby maximizing sales opportunities

Engage With Context

Businesses create consumer interest and inquire into products or services through a range of marketing tactics. These often include blog posts, advertisements, white papers, social media, events and PR campaigns.

Automation Systems

Getting an automated lead management system saves time and assures quality leads. The UX can be enhanced and user behaviour can be captured and used to improve conversions by implementing relevant notifications and campaigns.

CRM Integration

Get a better view of how people interact with your business and use this information to increase conversions. Also helps in building the lead funnel.

Maximize ROI

A proper lead management system can help prioritize and assign the right leads to the right sales rep and reduce lead leakage thereby enabling them to do what they do best – Sell!

Improve Response Time

It is no secret that you need to be where your customers. With a lead management system in place, you can reach out to leads via phone, email, or even chat, get immediate context about their buying intentions and increase your chances of making a sale.

The Process - Defined!

The first part of lead management process is advertising and acquiring leads. Nothing can be done until potential customers have been reached. Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's product or service. When a lead is captured, start tracking the activities and behaviour of that lead – the pages they are visiting, the forms they are filling, the time they are spending on your blog, etc. Basically, it gives you valuable insights about your leads which you would otherwise not have.

With leads in the pipeline and interest from prospective buyers, the next key step in lead management is lead distribution. Lead Distribution allows companies to quickly capture leads and then intelligently route them based on a variety of factors. Not all leads are ready for sales contact, so either they need to be nurtured further before being handed to an inside or outside sales rep or, in the case of a channel-based organization, must be distributed to the right channel partner.

Lead Nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. It focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

Steps To Effective Lead Conversion

1. Essential configurations & Setup

Before you start the first lead capturing campaign, we need to make sure the supported setup is there to maximize the effectiveness of the campaigns

2. Lead Acquisition

Our Lead acquisition strategy is automated which ensures that each lead is fed into the system right at the point of origin, preventing lead leakage of any sort.

3. Lead enrichment & tracking

When a lead is captured, lead management would start tracking the activities and behaviour of the lead– the pages they are visiting, the forms they are filling, the time they are spending on your blog etc.

4. Lead Qualification & Scoring

Assigning scores to leads based on their profile helps to find qualified and unqualified leads quickly, thus saving time. These qualified leads are also called sales-ready leads.

5. Lead Distribution

Automate the lead distribution process to the sales team through CRM will make sure effective response time increasing throughput.

6. Lead Nurturing

Lead nurturing by definition consists of consistently engaging the leads across multiple channels, by sharing content they find interesting. In marketing, lead nurturing plays integral role since it ensures revenues. We follow lead nurturing best practices to ensure you get value.
Our Lead Management Process
 
  • Marketing Automation and CRM Integration
  • Identify and Understand your leads
  • Generate and Collect Intelligence about your leads
  • Score your leads
  • Nurture your leads
  • Analytics and Reporting

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