ONLINE REPUTATION MANAGEMENT

Online Brand Reputation is becoming so pervasive, it’s almost time to drop the word “Online”!

The Web Is Our First Stop

Not only do people view the web as their first source of data, but they also trust what it tells them. More importantly, they create decisions that supported what they find online.

Online & Offline Are Blending

With each passing day, the web world becomes more and more enmeshed with the remainder of our activities meaning there are more and more ways for you to go away a web mark, positive or negative.

Online Reputation Is Forever

If someone writes something negative about you online, it can put you at a significant disadvantage over the long term—especially if you’re not conscious of it. It’s important to stay tabs on what people are saying about you online then take steps to correct any inaccuracies.

HOW TO IMPROVE ONLINE REPUTATION?

01

OWNING THE SOCIAL CHANNELS YOUR AUDIENCE USES

How big is your social presence? Are your competitors using channels that you are ignoring? Oops! Is your audience using channels where you've got no presence?

02

COMPLETE A DAILY SOCIAL MEDIA AUDIT

Update everything that needs improving and trash anything that is under-performing. Analyse your social media strategy and exploit each channel to the complete. Brand consistency boosts trust. If your Twitter bio states that you’re the “Number 1 shoe store”, while your Facebook Page reads “one of the most important shoe stores”, you’re weakening your brand identity. Consumers will doubt your brand.
03

CONSIDER YOUR BRAND VOICE

To improve your social media strategy, inspect your brand voice. The key to success on social media is to create engaging and relevant posts that resonate together with your audience. Social analytics will reveal which posts your audience engages with. Find the foremost popular, and replicate in future content.
04

RESPOND AND ACKNOWLEDGE ALL MENTIONS

Engage together with your audience on social media the maximum amount as possible. You have got to point out your audience that you are listening. Answer everything, not just compliments and complaints. Albeit you cannot see a benefit to your business. It is all about making people feel a part of your community.
05

REACT IMMEDIATELY

Speed is of the essence. The earlier you discover a post and have interaction, the earlier you will avoid any negativity. Tweets can spread faster than an epidemic, and be devastating to your brand.
06

CREATE CONTENT THAT ENGAGES AND ADDS VALUE

Engaging content will improve your social reputation. Encourage user engagement and promote your messages. Search engines value unique, value-driven content, and rank it highly in SERPs.

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